Aura Nails

Press On Nails Packaging + Branding

Software

Illustrator, Photoshop 

Objective

To design press-on nail packaging that feels premium, protects the product during shipping, and creates an unboxing moment social media customers will share—while building a cohesive brand identity (logo, sizing kit, shape education, and tone of voice) that communicates confidence, cleanliness, and approachable luxury.

Project Brief

Aura Nails is a self-initiated branding and packaging project for a gel press-on nail business. The goal was to build a cohesive identity that feels high-end yet functional, feminine yet clean—balancing softness with sophistication. Beyond designing a wordmark logo in Illustrator, I developed key brand touchpoints including a sizing kit card with clear fit instructions, a nail shape education chart, and box packaging copy. The final system is modern, intentional, and e-commerce ready, positioning Aura Nails as a polished alternative to salon services.