Atelier Oro

Branding + Packaging

Software

Illustrator, Photoshop, AI rendering

Objective

Create a luxury, pattern-led packaging system for conceptual fragrance brand Atelier Oro that balances dark botanical illustration with minimalist typography—positioning Midnight Botanical as a niche, unisex scent with artisanal credibility.

Project Brief

Atelier Oro is a self-initiated packaging design project for a conceptual luxury fragrance brand. The vision was to create a scent identity rooted in contrast: dark botanical illustration meets clean, minimalist label architecture. I developed an original floral pattern—dense, nocturnal, and romantic—and applied it as the visual anchor for the debut fragrance, Midnight Botanical. The label system balances decorative pattern with functional typography (ingredients, origin, volume), while the bottle renderings were brought to life using AI-generated imagery. The final result positions Atelier Oro as a niche, unisex fragrance house—mysterious yet modern, botanical yet refined.