Cohost NYC

Logo Exploration & Mark Development

Software

Illustrator

Objective

Wordmark and submark exploration for a conceptual NYC networking event brand focused on community and connection. Urban, minimal, and flexible across applications.

Project Brief

Cohost NYC is a wordmark and submark exploration for a conceptual networking event company based in New York—focused on bringing the community together and creating genuine connections. The goal was to develop a mark that feels welcoming, urban, and slightly understated, letting the "NYC" suffix carry local energy while the word "Cohost" implies collaboration and shared experience. The system includes a primary lockup, a simplified submark logo, and color variations (dark, light, monochrome) for flexible application across event materials, digital platforms, and merch. While conceptual, the project tests how a single wordmark can scale, invert, and simplify without losing recognition—striking a balance between approachable and professional.